MICAT, founded in 1991, is the highest-rated institution offering PGDM / PGDM-C, equivalent to an MBA with a specialization in Advertising and Brand Management, Marketing Analytics, Digital Communications Management, and Media and Entertainment Management. To be admitted to the PGDM / PGDM-C MICA program, students must pass the MICAT exam along with any other MBA entrance test (CAT, XAT, and GMAT).